Friday 24 February 2012
Thursday 23 February 2012
Sunday 19 February 2012
Analysis of our Film Poster.
Tagline: The tagline is written at the top of the page to arouse the audience’s curiosity and to give them an idea of the story before they actually go to the cinema to see it. The fact that it’s in red and has been given a glow means that this will be the first thing that the audience will see when they look at the poster. The ambiguity of the question leaves them wanting more and leads them into asking themselves that exact question.
Quote: The quote underneath the tagline lets the audience know what critics think of the film. The purpose of a quote on a poster is to get the audience thinking about why it was given 4 stars and what they might like about it. This convention enables the audience to get excited and eager to see it.
Main Image: The image of a mask is shown in front of a black background. The mask in the middle of the poster implies that the killer is unknown – highlighting fear of the unknown which most people are afraid of nowadays. The blood on the mask adds to the element of horror and lets the audience know that the film will be ‘gruesome’. The black shadow in the mask represents the final girl – implying that she has a dark past that overshadows her and ‘kills her’ every day. However, this factor in the mask is open to interpretation. There are many ways of seeing the shadow for example, it could highlight a stereotype of death or a finger being placed on top of the mask to highlight secrecy.
Title: The title is written in a bold red font, from dafont.com. The fact that the title is written in red symbolises blood – reflecting the genre of the film. I tried to find a font that could connote death and blood and with this font, it could be seen as blood dripping from the victim or the mask.
Credits: The benefit of having the date of release at the bottom in bold and in red, enables the audience to find out and remember when the film will be coming out and therefore they won’t miss their chance to watch it. The date 24/07/12 highlights the birth of notorious killer Ed Gein, whose life inspired the horror movie; Texas Chainsaw Massacre. The finer details at the bottom of the page encourages to the audience to watch the film based on the storyline rather than the actors who are in it. Credits are usually seen on conventional movie posters.
BBFC Guideline Rating: This rating for this movie is highlighted on the bottom left hand corner of the poster. This has been used to show our audience that this movie is suitable for 18+ as it contains content that is unsuitable for younger viewers.
Production Company: The production company has been uses at the bottom to highlight what company the film belongs to. It also adds hype around the company so more people will see films in relation.
Friday 17 February 2012
Friday 10 February 2012
Film Premiere Invitation.
Below is the film premiere invitation that we'll hand out to sixth formers after the half term. We decided that it was essential that the invitation tied into the poster as we wanted to make sure our audience were familiar and knew what movie they were watching. For this premiere, I'll be inviting my form tutor, the head of year, the teachers who helped sculpt our final products, friends in Year 13 (and who meet our target audience) and of course those in my media class.
Magazine Front Cover.
We took inspiration from ‘Psycho’ by Alfred Hitchcock when the infamous Norman Bates is seen smiling cunningly at the camera at the end of the film. We wanted our audience to be enticed with the magazine and so we made sure that our lead actress’ point of gaze was at the consumer to encourage them to buy the magazine.
After taking many pictures of Kimisha, I favoured this particular image as it was a modern twist on Norman Bates. Our final girl is supposed to be this innocent character however, we learn that she has a ‘dark past’, which is why I decided that the image should be dark and mysterious; to portray this element.
Our banner states that the magazine is a special edition: ‘THE ULTIMATE HORROR SPECIAL!’ I find with horror, images tend to be more captivating and menacing if they’re in greyscale as they take away the complexity of colour and it allows the facial expressions to be appreciated. Actors like Natalie Portman and Chris Pine are both established and well-known actors, whereas the final girl in HUSH HUSH isn’t as popular. Therefore, it was essential that we established who she was on the front cover through plugs, and articles to show the continuity of the trailer, poster and magazine front cover.
Magazine Front Cover Process.
Below is a powerpoint on the magazine cover process.
Enlarge to clearly see the text.
Final Poster.
Above are some examples of horror film posters and the conventions we used in the final poster.
- The titles of each film are in white and stand out against the black background. Although our title on our poster is red, it also stands out against the black background. The font is in a graphic style. Scream uses a knife like font that symbolises the weapon in the film as does ours; the font represents the blood of the victims.
- A maximum of three colours are used on the posters so there is continuity, this also captures the audience’s attention. The use of three colours doesn’t over complicate the concept of the movie and poster.
- The layout of the poster ensures that all of the important information needed is presented to the audience and shows everything you need to know about the film before you see it.
- Like both of these posters, a mask is used as the central image to put across the idea that we have no idea who the killer is. It leaves the audience wanting more.
- The star(s) are highlighted on the poster and in almost every other film poster.
- The credits are at the bottom of the poster showing that although it's not as important, it still needs to be shown.
- The tagline is above the film title to engage the audience.
Here's our Film Poster for our teaser trailer for Hush Hush!
As you can see, we've conformed to the above conventions of usual horror movie posters :
- The production company, director, editor and producer at the bottom of the poster.
- The 2 main stars of the film and central are above the credits highlighting their importance.
- The use for graphic blood stained/smeared font.
- A capturing tagline at the top of the poster.
- A menacing image, for example, we have used the image of a mask without an identity, this puts the audience on edge as they don't know who the killer is or what could be behind the mask.
- The BBFC film rating: 18.
OFFICIAL TEASER TRAILER.
IT'S FINALLY HERE! After weeks of editing on Adobe Premiere Pro CS3, we’re finally presenting the final trailer to you. We've posted the trailer on YouTube and social networking sites such as Twitter which we hope will enable us to reach a wider audience.
Screen Capture:
Official Teaser Trailer:
A young woman moves to a small town university where she encounters a night of terror. As she attempts to escape the killer, the masked figure reveals her deadliest secret? Will she make it out alive?
Sunday 5 February 2012
Film Marketing.
“Many a small thing has been made large by the right kind of advertising.” - Mark Twain.
One of the most influential horror movie directors of all time; Alfred Hitchcock changed the way people went to the cinema. During the 1960’s, marketing was new and pioneering. Alfred Hitchcock’s ‘Psycho’ was highly anticipated and it sent the world on a cinema frenzy.
Here are the different types of marketing techniques and how it’s evolved through time:
- Traditional Marketing:
Word-of-Mouth: This is the most inexpensive techinque to advertise and market a film. Modern publicising and advertising is constantly changing because our attitudes to media are changing and the way we consume media is changing.
- Contemporary Marketing:
Internet Usage: Using the internet to advertise films is probably the easiest way to gain popularity before the release date. It's becoming a popular way to engage target audiences, especially teenagers who spend the majority of their time on social networking sites like Twitter, Facebook and on video-sharing sites like YouTube. An example of this would be ‘Paranormal Activity’. The entire marketing campaign was created online. This strategy worked so well that cinemas were desperate to release it worldwide.
- Past Advertising:
Time Restrictions: Hitchcock developed a ‘time restriction’ at theatres that stopped the box office from selling tickets for ‘Psycho’ after the film had started. People were turned away if they were late.
Trailers: In the trailer for ‘Psycho’, Hitchcock went through the movie rather than showed his audiences what would happen. The mystery and secrecy created excitement, thus convincing you that you needed to see this film. This is why the film had such phenomenal box office success. The jump at the end leaves the audience wanting more. Trailers have been developed to create more suspense through music and quick cuts.
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